05 Jun First impressions matter
A first impression is created and it can’t be undone. Whether you are walking into a shop, meeting someone for the first time, opening a package received in the mail or visiting a new website.
Too often in business we underestimate the importance of a first impression, which is a costly mistake. It is easy to get caught up in running a business and overlook the little things that influence how others perceive our products and services.
Get it right and your business will reap the rewards.
Think about the last time a business left you with a great first impression.
- How did it make you feel?
- Did you tell your friends and family?
- Have you returned for more?
These are three very simple questions, however if answered positively could be very lucrative. A positive impression leads to more referrals and repeat business – who doesn’t want that?
Take it a step further by exceeding expectations and you can seriously wow your customers and ensure your business is talked about positively and the experience you have created is shared socially. Deliver ahead of schedule; surprise your customers by offering additional value; gift wrap a delivery or just thank your customer. It is often the little things that make the most difference.
Sometimes it’s as simple as just not making a bad impression. A dirty shopfront is uninviting, a parcel that arrives two days later than promised or a website that is difficult to navigate are both frustrating. Today social media is unforgiving and online reviews can cause havoc for businesses. Delivering on your brand promise is crucial if you want to build loyalty and trust with your customers. Whilst knowing how to turn around a negative review into a positive experience for your customer is a clever tactic that could win you more business.
Every so often it’s a good idea to take a step back and look from the outside in. Gaining a new perspective or inviting an expert such as Marketspace to help will not only provide valuable insights but it can reveal new opportunities to increase revenue, help improve efficiencies and help create a memorable first impression that customers promote freely – now that’s good marketing!
Improve your perspective today.
Ask Marketspace – we are here to provide professional marketing support to growing businesses.