Marketing in a modern world presents many challenges for marketing departments and business owners. One of these challenges is accessing the right skills, at the right time and for the right price. At Marketspace we provide professional marketing support to growing businesses, offering marketing services across digital, traditional and social platforms, as required by you.
Whether you are a start-up business in need of a realistic and workable plan or an established company after growth or a fresh approach to your marketing – Marketspace is here to help.
Managing Director | Founder
Zara is a senior marketing professional and consultant based in Sydney with 18 years’ experience in marketing and business development roles. As a marketing specialist, Zara holds a Bachelor of Business with majors in Marketing, Human Resources and International Business from the Australian Catholic University. She has a Master of Real Estate from the University of New South Wales and is a member of the Australian Marketing Institute.
Over the course of her career, Zara has led the marketing strategy for large global corporations, helped launch emerging businesses and built brands for nimble start-ups. Zara has developed her expertise from working with a diverse range of industries, these include professional services, property, fintech, banking and finance, retail, sport and entertainment. Some of these brands include Colliers International, Coastline Credit Union and the Sydney Cricket & Sports Ground Trust.
She is a passionate marketer who enjoys building brands through clever storytelling, creative content marketing and digital strategy. Unlocking value for her clients by revealing opportunities, streamlining processes and reducing costs.
In 2016, Zara launched Marketspace, as she saw an opportunity to provide marketing support to growing businesses as and when they needed it. As a working mum, juggling a young family, she embraced the opportunity to work flexibly. By partnering with other like-minded businesses and leveraging her network of contacts, Zara is able to provide a complete range of services that are cost effective to her clients.
Zara’s other passion is her young family. She is member of the Royal Sydney Yacht Squadron and enjoys spending time on Sydney Harbour and travelling. An active member of the local community, Zara also volunteers her time to support the local Art & Craft Show each year and helps coordinate and run events for her local school communities.
Zara has helped grow our brand awareness; develop marketing strategies, plans and corporate materials; creative marketing campaigns; and was instrumental in building our new mobile responsive website. Zara has been a fabulous support to our team, providing them with the tools and knowledge to be more efficient and confident, which has enabled them to work more independently.
Zara worked with Coastline for 2 years as a marketing consultant. During this time she worked diligently to understand our industry and more importantly the culture of our organisation. An asset to our business, Zara contributed to the development of our marketing strategy and the development of a professional suite of marketing materials. The work she completed on the build of our mobile responsive website was first class. We have appreciated having a resource with Zara’s expertise available to us, to support business growth.
Zara managed the delivery of the SCG Trust’s new website and without her, we simply would not have got it done. She is supremely organised, a great communicator and would be a wonderful asset to any team.
I love working with Zara. She's a fantastic marketer and has an incredible ability to manage a complex stakeholder matrix with a wonderfully calm, friendly, kind and strong manor. She always has a balanced view and prioritises business requirements and customer needs with ease.
Safe to say Zara had a great impact on our startup. Zara lead the effort in building brand awareness in Billsumo which eventuated in our win at the Fintech Affiniation awards and nomination for the Anthil Smart100. Zara has a very positive attitude, a great sense of humour, and importantly for a startup, a willingness to wear many hats to help out.
I worked with Zara on the creation of the SCG, Allianz and Sydney Cricket and Sports Ground Trust websites. She was an intermediary between me as the project manager of the digital agency and the client themselves. She was extremely well versed in digital, incredibly organised, and an absolute pleasure to work with.
Zara has done a fantastic job building brand awareness for Billsumo. She managed the social media profiles, built and managed our blog and organised speaking engagements. She worked on the presentation that helped us win the Best new Fintech entrant award and entry in the Anthill Smart100 nominations, which resulted in some great publicity in the AFR.
“Zara's work in building our brand identity was fantastic and her thoughts and ideas in moving our business forward were first class. Zara is an excellent team member and works very well with third parties to ensure goals are achieved in a professional manner.